Giants WRs Odell Beckham Jr. & Victor Cruz, Steelers WR Antonio Brown and Packers RB Eddie Lacy & WR Randall Cobb Star in Fantasy Ads
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On NFL.com, friends don’t small talk – friends talk fantasy. #FriendsTalkFantasy #NFLFantasy. 2015 NFL.com Fantasy Football Marketing Campaign
2015 NFL.com Fantasy Football Marketing Campaign
For years, people have labeled fantasy football as the “original social network,” and for good reason. Fantasy football is competitive fun amongst friends all season long, and for the 2015 season, NFL.com Fantasy Football’s marketing campaign seeks to showcase this fact throughout all ad channels and reposition fantasy as the vehicle to more fun with friends.
Introducing the new “Friends Don’t Small Talk, Friends Talk Fantasy” campaign, friends and NFL stars alike are shown to not have much to talk about without fantasy football.
For the campaign, produced in collaboration with Grey Group, NFL Media utilized some of the biggest stars in the NFL today: New York Giants wide receivers Odell Beckham Jr. and Victor Cruz, Pittsburgh Steelers wide receiver Antonio Brown, and Green Bay Packers running back Eddie Lacy and wide receiver Randall Cobb.