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Summer 2007 Conference
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FSTA Business Conference & Research Symposium

Announcing the FSTA Business Conference & Research Symposium
The OFFICIAL Conference of the Fantasy Sports Trade Association
Since 1999, the FSTA has sponsored and created valuable networking opportunities for you. In 2007, we are raising the bar with member training and increased value for corporate marketers and ad agencies.

FSTA Business Conference & Research Symposium
August 1-2, 2007
The Flamingo Las Vegas
3555 Las Vegas Blvd S
Las Vegas, NV 89109

Only $299 for FSTA Members or $399 for Non-Members
Register Now!

Valuable Sponsorship Opportunities
Contact the Conference Committee for Information

ROOM RESERVATIONS:Conference guests are encouraged to stay on site at the Flamingo Las Vegas between July 31-Aug. 3. Just call 800-732-2111 or go online at to reserve your room. Please make your reservation early to avoid disappointment, as a limited number of rooms are available.

Pre-Conference Activity

Tuesday, July 31, 2007 @ 8:00pm
Informal networking opportunity. Come and meet with fellow early arrivals at Margaritaville, located at the Flamingo Hotel and Casino. Just show up and look for a familiar face.

Conference Agenda

Wednesday, August 1, 2007

Conference Registration Opens

FSTA Board Meeting(FSTA Board Members Only)

FSTA Member Meeting(FSTA Members in Good Standing Only)
This exclusive session for members of the Fantasy Sports Trade Association will include updates and discussion of the following topics:

· FSTA 2007 Plan and Budget

· Website Committee

· Conference Committee

· Finance Committee

· Market Research Committee

· Awards Committee

· Membership Committee

· Mentor Program Discussion - Paul Charchian

· Q&A with FSTA Attorney and CBC Amicus Brief co-Author - Glenn Colton

Member Meeting Concludes

Welcome & Opening Remarks
Jeffrey R. Thomas, President, Fantasy Sports Trade Association
Founder & CEO,

The Fantasy Football Consumer - Backbone of the Industry
It is well established that fantasy football is played annually by over 13 million consumers in the U.S. alone. But how can this sizeable market be segmented? This presentation, by Dr. Kim Beason, will feature fantasy football consumer market clusters determined by contests played, services used and other psychometric measures. Where does your business and services fit into the various market niches?

Afternoon Break sponsored by

Fantasy Sports History in the Making
The CBC vs. MLBAM case made history last year with a very positive outcome for the fantasy sports industry. And then the judgment was appealed. Don't miss this session to receive a first-hand view of the appellate court appeal process, the judge's comments, and the most current updates from CBC lead counsel Rudy Telscher.

Consumer Report: Fantasy Baseball vs. Fantasy Football
What are the differences between the fantasy football and fantasy baseball market and consumer? An exploration of the nuances between these two distinct consumer groups, by Dr. Kim Beason, will be discussed as well as commonalities. Focus points include differences in products purchased and professional sporting contests attended and investigation into the divergence in the point of entry into the fantasy market for both consumer groups.

Cocktail Reception sponsored by
Wind down after an information filled afternoon with drinks at the Flamingo.

Banquet sponsored by Fantasy Sports Ventures
The networking opportunities will continue into a formal sit-down dinner at the Flamingo.

Fantasy Football Drafts sponsored by Commish Kit and
Compete with your industry peers in these lively fantasy football drafts. Three are scheduled. Please contact Paul Charchian if you wish to participate.

Thursday, August 2, 2007

Conference Registration Opens

United States, Canada and Youth! Annual FSTA Market Size Research
As part of its market research strategy, the FSTA has conducted 4 years of studies with IPSOS to monitor and learn more about the fantasy sports industry and market size. This year's study will be presented by Aaron Amic of Ipsos, and will include new data on Canadian participation and youth in fantasy sports.

FSTA Detailed Consumer Behavior Research
What's new? Never before presented findings hot from the latest research polls will be presented and discussed by Dr. Kim Beason on topics that include:
* Do consumers use a computer during player selection?
* connect to the internet through WiFi during player selection?
* use a hard copy magazine during player selection?
* use on-line "cheat sheets" during player selection?
* use a draft/auction board during player selection?
* make the selection event special and travel to a destination (Las Vegas, Atlantic City, Hawaii, etc.)?

Morning Break sponsored by

Innovation: New Products and Trends
As more and more consumers play fantasy sports each year, innovative new products and services are being launched every season to captivate this audience and grab a share of the subscription revenue and advertising dollars flowing into Fantasy Sports. Take a look at what's happening and talk to the innovative entrepreneurs and fantasy experts behind the scenes.

Moderator:Ted Kasten, Draft Dynamix
Panelists Include:
Rick Cordella, NBC Sports
David Downes,
David Clemons, ProfitWing
Paul Charchian,
Danielle MacLean, CBS Sportsline

Are Your Customers or Competitors Going Phishing in Your Private Pond?
When a business or industry finds success, fraud tends to quickly creep in the door.Greg Pierson, President of Iovation, will open your eyes and ears with real world examples of fraud issues that could impact your leagues and contests.


New Media: Incorporating New Media into Your Business Model
Our panel of industry experts shares their experiences and lessons learned incorporating Mobile, Audio, Video and TV into their fantasy offerings.

Moderator:Jeff Coruccini, Ready-Set-Go Fantasy Sports
Nate Ravitz, ESPN
John Tuvey, Fanball
David Dodds,
William del Pilar, KFFL

Marketing: Advertising Networks Target Fantasy Sports
A large percentage of companies in the fantasy sports industry have struggled to monetize their site traffic or sell sponsorships. Industry growth has started to pique the interest of experienced advertising and sponsorship sales groups that hope to work with fantasy companies to leverage combined traffic and customer databases. In this panel discussion, you'll hear from several companies working to formulate the best win-win for all parties involved.

Moderator:George del Prado,
Panelists Include:
Chris Russo, Fantasy Sports Ventures
Bernie Albers, Federated Media
Peter Schoenke, Fantasy Sports Ad Network
Chris Butler, VERTual Media

Afternoon Break

Fantasy Football: The Who, What, When, Where, and How
This session will compliment the August 1 presentation with a demographic breakout of the fantasy football consumer by geographic location. Featuring over 5 years of consumer behavior research the presentation will answer the ultimate question - is the fantasy football consumer a prototypical "Baseball, Apple Pie and Chevrolet" American consumer or some strange new market creature with behaviors all their own? You will be surprised at the answers presented by Dr. Kim Beason.

Leveraging Your Fantasy Expertise to Promote Your Brand
Many have been able to position themselves as industry experts on radio and television, while simultaneously promoting their products. This panel will address the steps that you can take to get your foot in the door at your local stations, how to be a good guest, and even how to get your own show.

Moderator:Paul Charchian,
Panelists Include:
Peter Schoenke,
John Hanson, ESPN Radio 920
Matthew Berry, ESPN

Conference Concludes

Register for the Official FSTA Spring Business Conference Now!

ROOM RESERVATIONS:Conference guests are encouraged to stay on site at the Flamingo Las Vegas between July 31-Aug. 3. Just call 800-732-2111 or go online at to reserve your room. Please make your reservation early to avoid disappointment, as a limited number of rooms are available.


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