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Winter 2007 Conference
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FSTA 2007 Business Conference Information

Conference Agenda

Tuesday, February 20, 2007

Conference Registration Opens

FSTA Member Training and Industry Updates(FSTA Members Only)
This exclusive session for members of the Fantasy Sports Trade Association will include updates and discussion of the following topics:

  • FSTA Planning
  • Technology Advancements and Strategies for Trade Associations to Consider - Mark Tobias, President, Pantheon Software
  • Website Committee
  • Conference Committee
  • Finance Committee
  • Market Research Committee
  • Awards Committee
  • Membership Committee

Networking and Refreshment Break

FSTA Member Training and Industry Updates
Continued discussion of the following topics:

  • Licensing Update - CDM Lawsuit - Glenn Colton
  • The Fantasy Sports Carve-out in the Unlawful Internet Gaming Enforcement Act
  • Accepting Off-Shore Advertising
  • Think BIG Marketing - Product Placement and Innovative Marketing
  • Writing More Effective Sponsorship Proposals

5:00 to 7:00
FSWA Awards Presentation and Cocktails
The Fantasy Sports Writers Association will distribute their annual awards. Drink tickets and cash bar available.

Conference Registration Closes

8:00 to 10:00
Corporate Mixer at Timothy O'Toole's Pub
Our party and FSTA Expert/Celebrity Fantasy Baseball Draft will be held at a great Pub a block from the hotel. Unlimited tap beer and a casual buffet will be available for all conference attendees. Directions - exit the Courtyard Marriott and walk one block east on Ontario to Fairbanks. The entrance to Timothy O'Toole’s is on the corner of Ontario and Fairbanks. Go downstairs to enter. Our party is in the Selooto Room.

Wednesday, February 21, 2007

Conference Registration
Continental Breakfast

Welcome & Opening Remarks
Jeffrey R. Thomas, President, Fantasy Sports Trade Association
Founder & CEO,

Leveraging Fantasy Sports Promotions to Build Brands
We kick off the day with a look at the future of fantasy sports as a promotional vehicle. Advertisers and sponsors are starting to notice the value of the engaged and dedicated fantasy sports consumer. If you could create a game that would encourage your consumer to spend 3 to 4 hours per week with your new product or existing brand, would you do it? Fantasy sports can be integrated into your acquisition and retention campaigns. And they can be leveraged to launch new products, promote existing products, and build brand loyalty.

Moderator: Clay Walker, President, Fantasy Sports Ventures
Panelists include:
Matt Pensinger, VP, Relay Sponsorship and Event Marketing
Mark Sapir, Topps Trading Cards
Alfred Hofer, VP Sales, GreenTube/

(Sponsored by - Fantasy Sports Ventures)
Networking and Refreshment Break,

*Hot Off the Press* Fantasy Market Report - Results of 5th Annual FSTA Research Study
The fantasy market has experienced rapid growth over the past five years. The FSTA has been at the forefront of gathering data on the fantasy market and Dr. Kim Beason, Associate Professor, University of Mississippi, will present the results of the industry’s latest and greatest research -the 5th Annual FSTA Consumer Behavior Research Study.

Climbing the Corporate Ladder With Fantasy Football
Michael Henby, author of Fantasy Kick, will share a unique perspective on the value of fantasy sports in the workplace, and help us laugh a little at the fantasy world we have created.

Market Segment Report - Women and Fantasy Sports
Males may dominate the fantasy sports market, but women are playing fantasy games at an increasing rate. We dig into the market research details of female consumer behavior with real experiences and statistics from the FSTA's 5 years of research.

Moderator: Adam Rosenbaum, President, Interactive Sports Marketing
Panelists include:
Haynes Hendrickson, SVP, Turnkey Sports & Entertainment
Brian Swaw, Fantasy Sports Analyst, ESPN 1000 Radio

The Fantasy Model
How much of the success of fantasy sports is based on the simplicity and competitive design of the "fantasy model" itself? Many new and existing companies are using the fantasy model to launch competitions, promote their brands, and drive interest in a variety of topics.

Moderator: Walter Lis, AVP Marketing, STATS
Panelists include:
Mark Kastrud, Corporate Sponsorship Manager, Major League LaCrosse
Breht Burri, Founder, Tabloid Fantasy Leagues
Todd Galloway, Founder,

FSTA Honorarium - A Salute to The Greater Oakland Professional Pigskin Prognosticators League (GOPPPL)
Do you tell your friends and family that you have more fantasy football experience than anyone you know, because you were actually playing fantasy football way back in 1995? That's impressive, but...

Q: Who made the very first draft choice in the very first fantasy football draft in 1963?
A: Andrew Mousalimas, one of the founding members of the GOPPPL.

See the original draft sheet from the first fantasy football draft and hear Andrew's stories from the early years. The first league was organized by Bill Winkenbach and included other league members like Ron Wolf of NFL fame. Join us in saluting Andrew and the GOPPPL.

Learn more aboutGOPPPL.

Lunch and a Movie
Special Feature -- during lunch, we will view sneak previews of two new professionally produced fantasy sports industry documentaries. Viewing begins at 12:30, presented by Hunter Weeks of 10 Yards Movie and Ken Kravec of Four Pints Productions.

Editorial Advancements and Trends
Web publishers are seeing an increasing demand from consumers for quality fantasy content. But why should non-content based sites carry content? And how can existing content providers enhance their current model? This panel aims to discuss new offerings from the editorial world of the fantasy industry and will include a Q&A session involving questions from the audience.

Moderator: Mike Beacom, Pro Fantasy Sports
Panelists include:
Kelly Grogan, Athlon Sports
David Durochik of SportPics
Kenyon Rasheed, Pro Club World Sports

Market Segment Report - Youth and Fantasy Sports
Teenagers and young adults are playing fantasy games in increasing numbers. And because of their interest, fantasy sports have entered the classroom as a valuable educational tool. Learn more about this interesting topic, covered heavily in the press recently.

Moderator: George del Prado, CEO,
Panelists include:
Dan Flockhart, Fantasy Sports and Mathematics
Pat Hughes, Fantasy Sports in the Classroom
High School Teacher and Students

Innovation - New Products
Many new fantasy sports games or support products have been launched in the past year. Learn where the opportunities lie and which companies are jumping into the mix.

Moderator: Eric Fisher, Sports Business Journal
Panelists include:
Ted Burns, Director of Product Management,
Rick Cordella, Director of Fantasy Games, NBC Sports
Rob Riopelle, Vice President Business Development,
Alec Peters, President,
Aslam Khader, Vice President Marketing and Strategy, Ensequence

Networking and Refreshment Break

Fantasy Market Report - International
Many countries share the Unites States' passion for fantasy sports. How far does that passion go? Are fantasy sports as popular overseas as they are in the U.S.?

Moderator: Jeff Thomas, Founder & CEO,
Panelists include:
Chris Buckley, CEO, PA Sport
Matthew English, Senior Director,
Jim Corelis, Director, Product Development, STATS

Audience Research Requests and Feedback
Dr. Kim Beason, Associate Professor, University of Mississippi
Peter Schoenke, President,

Innovation - New Fantasy Sports Distribution Channels
Looking beyond the traditional fantasy sports distribution channels, we will explore wireless, retail, and local market fantasy sports products and services.

Moderator: Eric Fisher, Sports Business Journal
Panelists include:
Matthew Moran of
Matt Lederer Marketing Manager Sports & Games, Sprint
Danielle MacLean, Product Manager, CBS Sportsline
Jeff Coruccini, President, Ready-Set-Go Fantasy Sports
John Huemoeller, CEO, Humware Media Corporation

Conference Concludes

ROOM RESERVATIONS:A limited block of guest rooms is being held for FSTA Spring Business Conference participants. To receive the special rate of $109 per night plus tax for February 19, 20 or 21 - call 800-357-0323 or 312-573-0800 by January 22, 2007 and identify yourself as a Fantasy Sports Trade Association attendee. Please make your reservation early to avoid disappointment, as a limited number of rooms are available.


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