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Winter 2008 Conference
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FSTA 2008 Winter Business Conference Information

Monday, February 11, 2008

Conference Registration Opens

FSTA Board Meeting(FSTA Board Members Only)

FSTA Member Meeting
(FSTA Members in Good Standing Only)

This exclusive session for members of the Fantasy Sports Trade Association will include updates and discussion of the following topics:

·FSTA President Update

Discussion of FSTA budgetary process, 2007 budget decisions, Association Manager, and election of new FSTA Board of Directors.

·Association Manager Update

The FSTA hired its first ever full-time employee last fall, Justin Cleveland, as the FSTA Association Manager.Get to know Justin, his background, his experience, and his accomplishments since being hired.

·Committee Updates

oWebsite Committee

oConference Committee

oFinance Committee

oAwards Committee

oMembership Committee

oMarket Research Committee

Including an update from FSTA Researcher Dr. Kim Beason, describing projects since the last Conference and other work he is doing for the FSTA.


New Business Track(Open to all Attendees)

For new members, start-ups, and those considering entering the fantasy sports industry.FSTAAssociation Manager Justin Cleveland andFSTAAttorney Glenn Colton will review the resources theFSTAcan bring to your business and will discuss standard questions we receive from companies interested in starting a fantasy sports business.

·Legal Issues and State Exclusions

·Programming and Online Development

·Data and Content

·Advertising Networks and Ad Sales Potential

·Question and Answer


New Business Track Concludes

Welcome & Opening Remarks

Jeffrey R. Thomas, President, Fantasy Sports Trade Association
Founder & CEO,

Keynote Address – The UIGEA and Fantasy Sports

Professor I. Nelson Rose, Attorney and Professor of Law

Professor Rose will discuss the history and current status of the Unlawful Internet Gaming Enforcement Act from a fantasy sports perspective.He recently wrote an article about proposed UIGEA regulations, which will be published in the February 2008 Gaming Law Review.

Professor Rose is an internationally known scholar, with more than 500 published works.A 1979 graduate ofHarvardLawSchool, he is a tenured full Professor atWhittierLawSchoolinCosta Mesa,California, where he teaches one of the first law school classes on gaming law.

A consultant to governments and industry, Professor Rose has testified as an expert witness in administrative, civil and criminal cases in the U.S., Australia and New Zealand, and has acted as a consultant to major law firms, international corporations, Indian tribes, and local, state and national governments, including Arizona, California, Florida, Illinois, Michigan, New Jersey, Texas, the province of Ontario, and the federal governments of Canada and the United States.

FSTA, the CBC/MLBAM Rulings, and The Future
A review of the topics covered inFSTAAmicus Briefs filed in 2006 and 2007, and the District and Appeals Court rulings.Beyond the rulings, some of the Players Associations continue to feel they have the right to send Cease and Desist letters to companies in our industry.Why and how to handle them.

Moderator: Justin Cleveland,FSTA

Glenn Colton, Wilson Sonsini Goodrich & Rosati

Tonia Klausner, Wilson Sonsini Goodrich & Rosati

Charlie Wiegert,

Networking Break
sponsored bySwanay Sports Consulting

Fantasy Sports Industry Market Size

Journalists love to quote market size and we sometimes cringe when we see quotes in the billions.Past and current FSTA research by Dr. Kim Beason and by Ipsos will be analyzed to discuss the reality of market size, including actual revenue and economic impact.

Moderator: Justin Cleveland, FSTA Association Manager

Dr. Kim Beason,UniversityofMississippi


Building Partnerships to Build Your Business

Do you know how to build, maintain, cultivate relationships and generate profits from your network? Get tips, advice and learn about tools from Network professionals so you drive more business, gain resources and win/win partnerships to effectively grow your business.

Moderator: Jeff Coruccini, Ready Set Go Fantasy Sports

Raymond ‘Chip’ Lambert, Owner, Network2Networth

Mike O’Neil, Founder, Integrated Alliances


Data and Content Providers – Advancements and Unique Offerings

Several providers of statistics, data, and other content are concentrating more marketing efforts than ever before on the fantasy sports industry.Providers and authors will discuss the latest and greatest.

Moderator: Ted Kasten,

Jim Corelis, STATS

Alan Karben, XML Team Solutions

Mark MacCombie, OPTA Sports Data

Ken Zajac, Sports Network

5:00pm Networking Cocktail ReceptionSponsored byEchostar

Host Bar Reception will be held in the Fireside Lounge

6:00pmFSTAIndustry Awards Banquet

The annual Fantasy Sports Trade Association Industry awards will be distributed in several categories, by host Justin Cleveland, FSTA Association Manager.We will also welcome our colleagues from the Fantasy Sports Writers Association and they will distribute their annual awards to individual writers.The Awards Banquet will be held in the Columbine Banquet Room.

8:00pm After Dinner Cocktail Hour

Host Bar Cocktail Hour will be held in the Spotted Dog Sports Pub

Tuesday, February 12, 2008

Conference Registration

Continental Breakfast

Breakfast will be held in the Colorado Lounge

Fantasy Sports Consumer Trends

Six years of FSTA market research is explored to look at significant trends and new research that you can use to guide you to better business decisions.

Moderator: Justin Cleveland, FSTA Association Manager

Dr. Kim Beason,UniversityofMississippi

Fantasy Content Panel

A discussion of a variety of topics, challenges, and advances in the world of fantasy sports content creation and management.

Moderator: Bob Harris, Fantasy Sports Writer’s Association

Kelly Grogan, Athlon Sports

Stephania Bell, ESPN/Singular Physical Therapy

Whitney Walters,

Dan Cypra,


Networking Break Sponsored by Fantasy Coverage

Evolution of the High Stakes/High Prizes Fantasy Contest

High Stakes contests have established themselves as a unique Market Segment in the fantasy sports industry.A small group of focused companies have been successful in this niche.We’ll hear from the founders and discuss the history and future of contests with large prizes.

Moderator: Jeff Thomas, Founder & CEO,
Dustin Ashby, Gridiron Sports and WCOFF

Scott Iverson, Jacobs Interactive

Neil Wickham, AFFL

New Applications of the Fantasy Model
New non-sports fantasy products are being developed and rolled out by a variety of start-ups.We’ll hear from entrepreneurs with a variety of experience applying the fantasy model to other businesses and hobbies with passionate consumer followings.

Moderator: Justin Cleveland, FSTA Association Manager
Andrew Lee,

Mark Haubner,

Lunch Break 
sponsored by Fantasy Sports Ventures


Pitch Me
Start-ups and new FSTA members will have 5 to 7 minutes to introduce us to their company, their products, and potential business partnership opportunities.

Moderator:Paul Charchian

A New Fantasy Sports Documentary – "Fantasy Nation”

A preview of the new fantasy sports documentary "Fantasy Nation” presented by filmmaker Ian Richie.

Moderator: Jeff Thomas,


Networking Break


Enhancing your Web Presence through Search Engine Optimization
Want to know where to spend your valuable time and internet marketing dollars on SEO? How about getting insight on the most effective link building strategies? What is the impact of social networking on fantasy sports? Be sure to check out our SEO Panel of experts and get their opinions on these and other topics!

Moderator: Jeff Coruccini, Ready Set Go Fantasy Sports

Mary Bowling, Blizzard Internet Marketing Inc.

Robert Wright,

Mike Belasco, President,


Research into the Fantasy Sports Industry
University of Northern Colorado Graduate Student Brendan Dwyer shares his research into the fantasy sports consumer with intentions to utilize research to reach the highly-involved fantasy sports consumer.


Conference Conclusion

Propose new research questions to Dr. Beason, topics for future conferences.


FSTAExpert Fantasy Baseball Draft

Industry experts will draft fantasy baseball teams for a 5x5 rotisserie style competition.Teams will be drafted and the league will be viewable via the web site throughout the season.

The draft will be held at the Inverness Hotel and a cash bar will be available.

Join the FSTA the weekend of February 8-10 on the Coppper Mountain slopes!

Colorado Mountain Express is the easiest way to travel to Copper in the summer or winter. Ground transportation shuttle transfers from Denver International airport can be reserved on CME, or for more upscale arrival experiences, choose CME Premiertransfersin private sedans, SUVs and executive vans. Call 888.219.2441 to reserve your ground transportation.

Winter shuttles depar tDenver every hour starting at 8:30am with the last shuttle departing at 11pm.Guestsarrival to DIA must be before10:15pmto make the last shuttle. CME requires 45 minutes between arrival and ground departure.Winter shuttles depart Summit County every hour starting at 5:30am with the last shuttle departing at 7:30pm. Please allow 4 hours for travel.

Driving Directions -


Endo's for cocktails8pm-11pm–


Breakfast at Jacks 7:30am

Meet at AmericanEagleat8:30am

Lunch at11:45amat Solitude Station (top of mountain)

FSTAHappy Hour– Informal Happy Hour - JJ"sEastVillage,3pm to

Dinner at6:30pmat Double Diamond –


Breakfast at Jacks 7:30am

Meet at AmericanEagleat8:30am

Lunch at11:45amat Solitude Station (top of mountain)

FSTAHappy Hour– Drinks at the Spotted Dog at the Inverness at 7pm


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