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2012 Winter Conference
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2012 Winter Conference  


January 16, 2012

3:00 P.M.
Conference Registration Opens- Bermuda Room

3:30 P.M.
Elevator Pitch Enrollment

4:00 P.M.
FSTA Board Meeting- St. Kitts

5:00 P.M. 
Cocktail and hors d’oeuvres reception.
Sponsored By: Advanced Sports Logic

5:00 P.M
FSTA Experts’ League Baseball Draft
Hosted live on SIRIUS XM radio’s fantasy sports channel.  Attendees will enjoy a cocktail and hors d’oeuvres reception.

January 17, 2012

8:00 A.M.
Complimentary Breakfast
Sponsored By: LeagueSafe

8:30 A.M.
Fantasy 101
Are you new to the industry?  Here’s a chance to meet with several industry veterans who will offer advice to emerging companies.  You can help direct the discussion, and expect topics that include intellectual property protection, finding technical help, best practices, and more.

Moderator: Peter Schoenke,

Rick Wolf,  Full Moon Sports Solutions
Glenn Colton,  SNR Denton

9:00 A.M.
Welcome and Opening Remarks- Paul Charchian, President, Fantasy Sports Trade Association-Bermuda Room

9:10 A.M.
Welcome from Conference Title Sponsor

9:25 A.M. Professor Research
Drs. Billings and Ruihley will highlight some of the key motivation and consumption areas between sets of fantasy sports consumers. The first set will focus on the differences and similarities between male and female users while a second set will examine age groups. The findings present some interesting discoveries on these groups and is important because further identifying unique customer characteristics assists in marketing, advertising and recruitment/acquisition efforts. The professors will also address their new book project entitled, "The Fantasy Sport Industry: Games Within Games.” This book will offer the first comprehensive glimpse into the entire fantasy sports industry by utilizing comprehensive surveys, ‘insider’ insights from FSTA members and more.

Moderator: Howard Kamen,

Dr. Andrew Billings, Ronald Reagan Chair of Broadcasting, University of Alabama
Dr. Brody Ruihley, Assistant Professor, University of Cincinnati

10:00 A.M.
Fantasy Sports Consumer Behavior, Ipsos research
A Fantasy Consumer Engagement Study will be presented.

Moderator: Stacie Stern,
Presenter: Aaron Amic, Ipsos

10:35 A.M.
Networking Break
Sponsored by Rackspace Hosting

11:00 A.M.
Changing Business Models
What strategies are product and content companies considering to grow their businesses? Where are there opportunities to increase reach and gain exposure to new audiences? How are fantasy businesses adapting to growing consumer acceptance of emerging models such as "freemium,” micro-transactions, applications and mobile platforms? A panel of fantasy business veterans with diverse backgrounds discuss these critical topics.

Moderator: Geoff Reiss, Professional Bowlers Association
Danielle MacLean,
J.B. Lee, Bloomberg Sports
Cassidy Morris, Ziguana
Ryan Bonini , KFFL

11:50 A.M. 
Sponsorship Pitches
Moderator: Paul Charchian

12:00 P.M. 
Complimentary Lunch & Networking
Sponsored By: Tableau Software

1:15 P.M.
Elevator Pitch
Do you have a new business or idea that will revolutionize the fantasy sports industry? This is your chance to get your idea out to a room full of decision makers! Get noticed by pitching your product at the FSTA conference.
Sponsored by: Paysafecard

2:30 P.M.
Non Traditional Revenue Streams
Most companies in the fantasy industry are deriving revenue from a sign-up/subscription model.  Our panel discusses a variety of revenue alternatives, and answers key questions for any company looking for new monetization methodologies. What new revenue streams are being developed now? Are there emerging platforms that your company can develop now to be ahead of the curve?  Is the subscription model evolving or devolving?

Moderator: Paul Charchian, League Safe
Clay Walker, Big Lead Sports
Chuck Yu, TrialPay
Robert Weber, W3i

3:15 P.M
New Product Demo Panel
Take a spin through some of the hottest new fantasy games, products and tools.  The creators of these new applications will take us through a 2-5 minute high quality video demo and then discuss the market opportunity for these new applications.

Moderator: Ted Kasten, Advanced Sports Media

Panelists :
Jon Goldstein,  SIdeBets
Tom Griffiths,
Michael Falato, TxtStation
Sean Weinstock,

4:00 P.M.
Elevator Pitch Announcement Winner!
Prize Presented by: Paysafecard

4:05 P.M.
Networking Break
Sponsored By: BigGame

4:30 P.M.
Accuracy Challenge Winner Award Announcement

4:30 P.M.
Facebook Fantasy Follow-up
As a follow up from the Facebook presentation we will be discussing the engagement of the simplistic social nature on Facebook.

Moderator: Stacie Stern,
Jason Manasse, ACCUSCORE
evin Gralen, ShopTab

5:15 P.M. 
Power Tweeters
Twitter has significantly altered the way fantasy players receive and exchange information. This panel will feature "power users” who have mastered the platform, and they’ll discuss: How has their non-tweeting fantasy analysis (and their own drafting decisions) been altered by their tweeting? What causes their follower-numbers to grow? What negative "twitterverse” experiences have they had, and what did they learn from them? Has a too-hasty posting ever gotten them burned? How much time does it take up, and how does it contribute to The Bottom Line?

Moderator: Matthew Berry, ESPN

Maurice Jones-Drew, Jacksonville Jaguars
John Shahidi, Rock Live

7:00  P.M 
Complimentary Awards Banquet and Dinner
Sponsored By: Associated Press

The Fantasy Sports Trade Association and The Fantasy Sports Writers Association are the exclusive providers of the most prestigious awards offered in the fantasy sports industry. The FSTA’s annual awards are designed to recognize member companies pursuing excellence with their products and services. The FSWA’s annual writing awards recognize outstanding editorial contributions to the industry, and the FSWA Hall of Fame honors those whose work has had a lasting impact on fantasy readers and/or others working within the industry.

Wednesday, January 18th

Networking Breakfast
Sponsored by: LeagueSafe


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