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Winter Conference 2013
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FSTA  Winter Conference 2013

January 21-22, 2013

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Room Reservation

The reservation link for online registrations click here:

The phone number to call and make reservations is: 800-499-6311 or 702-791-7444. When you call in, make sure you say that they you’re coming in for Fantasy Sports Trade Association in January of 2013 on 01/21 & 01/22. Book your rooms under the group’s block. However we do not guarantee that space is still available. Reservations should be able to pull the group up by name but if needed, the is the block code: FST13M.


If you are interested in sponsoring the FSTA Business Conference and Research Symposium in Las Vegas, please review our Sponsorship Opportunities. Email Association Director Megan Van Petten for details.

Event Pages
Special Feature
FSTA counsel Glenn Colton, a partner at SNR Denton US LLP, will be available to meet with conference attendees on a one-on-one basis at specified times during the conference (“Office Hours”).  Both start-ups and experienced, mature businesses are encouraged to take advantage of this opportunity to ask questions privately of our very own legal expert.

January 21, Conference Day 1

2:00 P.M. FSTA Board Meeting-St. Kitts

3:00 P.M. Conference Registration Opens- Bermuda Room

3:30 P.M. Elevator Pitch Enrollment – Guidelines

4:00 P.M FSTA Experts’ League Fantasy Baseball Drafts Sponsored by XML Team Solutions (Live on SIRIUS XM Radio).  If you will be at the conference and are interested in playing in a FSTA fantasy baseball league, contact Charlie Wiegert at

5:00 – 9:00 P.M. Cocktail and hors d’oeuvres Reception Sponsored by XML Team Solutions – Bermuda Room

January 22, Conference Day 2

8:00 A.M. Breakfast-Bermuda Room

Sponsored By:

9:00 A.M. Welcome and Opening Remarks- Paul Charchian, President, Fantasy Sports Trade Association- St. Croix

9:05 A.M. Welcome from Conference Title Sponsor

9:15 A.M.  Introduction to Conference

Introduction to “Fanalytics” – discussing the macro trends in sports user consumption shifts to mobile and discussion around shifts in second screen usage.

SpeakerStephen Master, Nielsen

Stephen Master is Senior Vice President, Sports at Nielsen, a leading global provider of information and analytics around what consumers watch and what they buy. In this role, Stephen helps brands understand how fans consume sports content, as well as measure the impact of sports sponsorship investments. He also created Nielsen N-Score, which is the leading measurement tool for evaluating the brand effect of professional athletes and sports personalities. Prior to joining Nielsen, Stephen was the VP of Business Development for Corporate Sponsorships at the National Football League (NFL).  Before the NFL, Stephen worked at Octagon Worldwide and the National Basketball Association (NBA). Stephen earned a Bachelor’s degree from the University of Michigan, and an MBA from Northwestern University, Kellogg School of Management. He is currently an adjunct professor at NYU’s Stern School of Business where he teaches a Sports & Entertainment Marketing course.

9:45 A.M. Advertising – Online to Mobile

As we see users move to mobile for their Fantasy use, how does this impact traditional online advertising revenue? Are we seeing budgets shift to mobile? Advertising in general is “waning” across several media…magazines, web banners, ad words, social media, etc. are all seeing decline in revenue. Some of this is due to the shift to mobile, but some is due to lack of user interest.  What is the best alternative to major broadcast companies’ television ads (, CBS, FOX, etc.)?    Can this be made up with mobile advertising?   If so, what is the best method considering the lack of mobile space.

Moderator: Clay Walker, USA Today Sports Media Group

Clay Walker is the Vice President of Affiliate Relations at USA TODAY Sports. He is responsible for managing the strategic direction of USA TODAY’s affiliate publisher network.  With more than 300 affiliates and 25 million monthly unique visitors, USA TODAY Sports is now the 4th largest online sports property in the U.S.  Prior to joining USA TODAY Sports, he was the Chief Affiliate Officer, GM and one of the co-founders Big Lead Sports, a digital sports marketing and media company. Gannett/USA Today acquired Big Lead Sports in January 2012. Before co-founding Big Lead Sports, he served as the senior vice president of the NFL Players Association’s licensing and marketing arm (PLAYERS INC) for 13 years. Walker has written articles for Athlon Sports Pro Football and Street & Smith’s Pro Football magazines and he has been quoted by the Wall Street Journal, USA Today, National Public Radioand the New York Times on a variety of licensing, marketing and fantasy sports issues.  He is on the University Advancement Council at East Carolina University and the Board of Directors of the East Carolina University Foundation.  He was a founding member of the Board of Directors of USA Football and served as the treasurer of the National Council of Youth Sports.  In 2005, he became the first person from a sports union to make the Sports Business Journal’s Forty Under 40 list.


Lyndon Campbell, Nielsen

Tim Solt, LSN Mobile

Ken Bonham, Lucid Agency

Andrew Hoffman, Mobext

Lyndon Campbell is Vice President, Sports at Nielsen, a leading global provider of information and analytics around what consumers watch and what they buy. Lyndon manages Nielsen’s relationships with a wide array of notable sports properties, agencies and brands; helping clients understand the media and product consumption value of a sports fan. Lyndon has been instrumental in spearheading Nielsen’s recent efforts to evangelize the value of Twitter and other forms of social media among viewers of sports programming. Prior to joining Nielsen, Lyndon served as Managing Partner at Dynasty Global Holdings. Before Dynasty, Lyndon was Director of Business Development at America Online and worked at Cablevision. Lyndon sits on the board of advisors for the United Athletes Foundation, founded by Baltimore Raven’s Ray Lewis. He regularly guest lectures at universities across the country on Sports Media and Sponsorship Evaluation.

Tim Solt serves as the Senior Vice President of Strategy & Business Development for LSN Mobile – a leading mobile solutions technology and services provider specializing in the development, aggregation and distribution of local news, informational content and advertising targeted to the U.S. mobile consumer.  In addition, Tim runs the Local WirelessMobile Content Network – the largest local news and information mobile ad network in the U.S. Tim has over twenty years of highly successful experience in leading sales, marketing, operations, and business development initiatives for organizations in the mobile, digital, direct and integrated marketing arenas.  He has held various senior executive positions at xAD, go2 Media, Direct Response Technologies, Vertis and Valassis Communications.  In addition, Tim has consulted and served on the Board of Advisors for a number of emerging media companies, including several in the sports content arena: Sporting News Radio, SportsTap and RotoExperts

Ken Bonham is a Founding Partner and Vice President of Business Development at Lucid Agency. His interactive marketing experience includes campaigns for Arizona State University, Brookfield Homes, Barrett-Jackson, Investor Place Media, Purdue University, and many others. Ken and his team have developed a wide variety of campaigns including website design and development, lead generation and customer acquisition campaigns, retargeting, branding and display campaigns. Ken received his B.A.E. from Arizona State University. Ken is on the Board of Directors for the Better Business Bureau of Arizona, a founding member for the Phoenix Suns 88 Charity and sits on the senior committee for the Phoenix section of non-profit Lift Up America, where he helps further the organization’s mission of providing education and leadership training to at risk children.

Andrew Hoffman is the Associate Director of Mobile Marketing at Mobext, the full service Mobile Marketing and Development Agency for Havas Digital, and Digiday Mobile’s 2011 & 2012 Mobile Agency of the Year.  As a mobile expert and evangelist, Andrew leads the New York-based team assisting Fortune 500 clients across a wide range of categories including the Automotive, Retail, CPG, Finance, Fashion/Luxury, and Travel industries in the development and deployment of mobile specific marketing initiatives to increase sales, brand exposure and platform adoption. Prior to Mobext, Andrew has spent the last 7 years developing expertise in the digital and mobile advertising space with particular interest in sports and gaming. He worked for Sports Illustrated in Client Marketing and Mobile Advertising Product Development creating digital and mobile focused advertising programs including the SI Swimsuit Mobile Advertising platforms and SI’s Fantasy Football products as well as in digital media planning for ZenithOptimedia on the Hewlett Packard account. Andrew holds a B.S. in Financial Accounting and Business from the University of Maryland- College Park

10:30 A.M. Networking Break

Sponsored By:

Glenn Colton’s “Office Hours”

11:00 A.M. Responsive Design: Building for Mobile First

Fantasy sports consumption on mobile and tablets is growing at astonishing rates. How should companies respond in an effort to provide the best user experience regardless of platform? Learn about best practices, key considerations, and hear from leaders who have already committed themselves to designing for a wide variety of devices.

Moderator: Peter Schoenke, Rotowire

Peter Schoenke is the co-founder and president of, a leading content and technology provider to fantasy sports consumers and media companies including ESPN, Yahoo! Sports, Fox Sports, Sports Illustrated, and Sirius XM Radio. RotoWire has been a leading innovator in the fantasy sports industry since the hobby moved online. In 1997, the company developed the concept of “player notes” and the industry continues to follow its format of using a “news” and “analysis” section for each update. RotoWire has now become a leader in mobile applications with multiple fantasy sports apps across all platforms including Android, iPhone, iPad and Winows 8 devices. RotoWire¹s Fantasy Football Draft Kit was the top selling iPad app for much of the NFL preseason.


Daniel Jacobson, Netflix

Peter Petrulo, Zeus Jones

Jeremy Levine,

Daniel Jacobson is the director of API engineering at Netflix. The Netflix API currently handles billions of requests a day in support of more the 800+ different device types that support Netflix streaming.  Prior to Netflix, he was at NPR where he created the NPR API as well as the content management system that drives, mobile platforms and all other digital presentations for NPR content.  Daniel is also an author of the O’Reilly Media book, “APIs: A Strategy Guide.”

Peter Petrulo joined modern branding agency Zeus Jones as a designer back in 2008. Specializing in all things digital, he’s led design teams on large-scale responsive sites like Zeus Jones was built upon the belief that actions speak louder than words; that modern brands are defined by what they do not what they say. Their clients include Nestle Purina, General Mills, Nordstrom and 3M. Before arriving at Zeus, Peter worked at a number of digital agencies designing interfaces for American Express, Toyota and the NBA.

Jeremy Levine is the Founder and CEO of StarStreet is a real money fantasy sports games site. They offer a Salary Cap Daily Fantasy Game (, a simple player pick’em game ( and a Sports Stock Market ( all for real money. StarStreet designs all products “mobile first”, and employes a fully responsive design so their games offer a great user experience on all devices. StarStreet is funded by top notch investors including SV Angel and is based in Cambridge, MA.

11:50 A.M.  Sponsorship Pitches

12:00 P.M. Lunch & Networking

Sponsored By:

1:30 Elevator Pitch

Do you have a new business or idea that will revolutionize the fantasy sports industry? This is your chance to get your idea out to a room full of decision makers! Get noticed by pitching your product at the FSTA conference. Prize for best pitch.

Moderator: Howard Kamen, USA Today

Sponsored By:

2:30 P.M. Research Presentation

Why do people participate in fantasy sport?  Do these motivations change based on demographics and individual identity variables?  This session will provide preview data from Billings and Ruihley’s upcoming book, The Fantasy Sport Industry: Games Within Games (Routledge, 2013).  Results from a 2012 survey of 1,201 fantasy sport participants will reveal motivational differences by age, race/ethnicity, gender, fantasy sport played, dollar amount invested, media consumption rate, marital status, and number of years participating in fantasy sport.  The implications and ramifications of these motivational differences will also be discussed.


Andrew C. Billings, University of Alabama Program in Sports Communication

Brody J. Ruihley,  University of Cincinnati in Sports Administration

Andrew C. Billings is the inaugural Director of the University of Alabama Program in Sports Communication. He is also a Full Professor and Ronald Reagan Chair of Broadcasting at the University of Alabama.  His research interests lie in the intersection of sport, mass media, consumption habits, and identity-laden content.  He is the author of six books, including Olympic Media: Inside the Biggest Show on Television (Routledge, 2008) and his writings have been translated into five languages.  Additionally, he is also the author of over 60 refereed journal articles and book chapters in outlets such as Journal of Communication, Mass Communication & Society, and Journal of Broadcasting & Electronic Media.

Brody J. Ruihley is an Assistant Professor of Sport Administration in the School of Human Services at the University of Cincinnati. He holds a PhD in Sport Studies with a concentration in Sport Management from the University of Tennessee, an MS in Sport Administration from the University of Louisville, and a BA in Communication from the University of Kentucky. His primary research is in the areas of fantasy sport and public relations in sport.

3:15 P.M. Leveraging The Second Screen

Fantasy Sports makes the sporting events more fun to watch. How do second screen applications affect the Fantasy Sports industry? How can fantasy sports companies take advantage of 2nd Screen to enhance their experiences and generate incremental revenues?


Ed Bunnell, Fox Sports

Ed Bunnell, SVP, Programming & Content, FOX Sports Digital Media: Ed Bunnell joined FOX Sports Interactive in 2001 and currently serves as Senior Vice President of Programming & Content. In that role, he guides the site’s written and video programming and oversees the editorial strategy and execution for FOX Sports Interactive, a unit of the Fox Sports Television Group. FOX Sports Interactive averages more than 14 million monthly unique visitors and is comprised of on MSN, and Under Bunnell’s direction, has brought on a number of high-profile editorial contributors including award-winning columnists Jason Whitlock, Mark Kriegel, Ken Rosenthal and Lee Spencer. He also heads the site’s industry-leading venture into the production and distribution of video content with the creation of FOX Sports Digital Entertainment, a unit commissioned in September 2009 to create Internet-only programming exclusively for on MSN. typically produces more than four hours a day of exclusive Web video including the acclaimed “Lunch with Benefits” series, a weekday programming lineup of five lunch-time shows that evolves to stay current with the sports calendar. Bunnell has also established distribution deals with companies and personalities such as Jay Mohr, Michael Eisner’s new media studio Vuguru, World Championship Sports Net, Golfweek and others. Prior to FOX Sports Interactive, Bunnell was Executive Producer for Sports at Electronic Arts, where he coordinated production and programming for from 2000 to 2001. His efforts extended to more than 24 third-party partner sites, including, Netscape Netcenter, and Less than three months after launch, ascended to the Web’s No. 1 gaming destination and under Bunnell’s supervision, the user base multiplied by more than 600%. Bunnell served in a variety of senior production and programming roles at both Alta Vista and CBS Sportsline (now before joining While at Alta Vista as director of programming in 1999, he oversaw the budgeting, production and content programming of a dozen channels that produced over $100 million in revenue and while at Sportsline from 1996-1998, Bunnell managed production resources, programming schedules and product development as coordinating producer. Bunnell graduated from Plymouth State College in Plymouth, New Hampshire with a BS in Business Marketing.


Greg Lewis, FanCandy Founder

Bob Morgan, Sportstream Co-Founder

John Small, Viggle

Nic Sulsky, InGamer Co-Founder

Greg Lewis is Founder & CEO of FanCandy, a unique real-time prediction platform whose users generate and interact with odds called FanFactors, while playing head-to-head, in Leagues, or on Teams. FanCandy’s prediction game is Social TV, a second-screen experience that deepens viewer engagement, activates sponsorship, builds loyalty, awards prizes, and generates valuable user data. FanCandy will introduce its spin on Fantasy, a weekly cash game unlike any other in Fantasy, in Q1 2012. Previously, during a nearly 30-year sports broadcasting career, primarily as a commentator with NBC Sports and CBS Sports, Lewis was a two-time national EMMY honoree. He worked six Olympics, numerous World Championships, and other prestigious events, such as Wimbledon.

Bob Morgan is co-founder and CEO of SportStream. Bob’s been at the forefront of new Web and mobile products and businesses for over 17 years and producing consumer mobile apps for 12 years. Prior to SportStream, Bob served as GM of ShoZu, the pioneer of mobile social media applications. While at ShoZu, he drove the strategy to build a platform that allowed users to post photos and videos to over 50 social Web destinations from their phones. This included some of the earliest mobile experiences for Flickr, Twitter and Facebook. Before ShoZu, Bob was an executive at Ofoto/Kodak Gallery building some of the very first photo-sharing software for phones. In the early days of the Web, Bob was at Macromedia where he sold the first copies of Dreamweaver and Flash to developers.

John Small became CFO of Viggle after serving as the Company’s EVP of Strategy and Corporate Development from August 2011 until September 2012. Immediately prior to Viggle, John spent 19 years in portfolio management and investment research and was Senior Asset Manager for GLG Partners from April 2000 until August 2011. At GLG Partners, he was responsible for Technology, Telecom, Media, and Renewable Energy investments. John has previously served on the Boards of Directors of ViSole, Loyalty Alliance, Infinia Corporation, SpinVox, PayEase Corporation, New Millenium Solar Equipment Co., and ShortList Media Ltd. He is a CFA and holds a BA, Economics from Cornell University.

Nic Sulsky is the co-Founder of InGamer, a “Social Fantasy” companion platform that makes the live games sports fans watch, better. Built with conventional fantasy sports dynamics in mind, InGamer provides a heads-up casual game to engage the modern multi-tasking audience, across  multiple screens in real-time.  He has spent the last 5+ years focused on user experience as it relates to live events, broadcast and social gaming in the evolving multiscreen ecosystem.  Prior to InGamer, Nic was a successful Film/TV producer & director who pivoted into the emerging world of branded entertainment. He is also the creator and former co-host of The Fantasy Hockey Report on, one the 1st broadband fantasy sports shows on the web. Additionally, he is a frequent interactive digital media / emerging technology panelist, lending his expert opinion in the developing category of multiscreen entertainment.

4:00 P.M. Networking Break

Sponsored By:

4:25 P.M. Elevator Pitch Announcement Winner!

Prize  (One Year FSTA Membership)

Presented by: Howard Kamen, USA Today

Glenn Colton’s “Office Hours”

4:30 P.M. Keynote, Robert Richman,

Your customer has more and more choices, and more and more distractions. What is the key difference between those companies that grow even when the economy is down, and companies that have lost their edge even when they are market leaders? The difference is loyalty. In this session you will learn how great companies develop such strong relationships with their customers, so much that they feel more like family than clients. Robert Richman, a former culture strategist at will take you through a journey to discover how your business can develop life long relationships with your customers.

Robert Richman is a culture architect and author of the upcoming Culture Blueprint. Robert launched and built Zappos Insights, the Zappos Family company dedicated to helping businesses with their cultures. As an intrapreneur within, Robert built the business model from a proof of a concept web site, to a thriving multi-million dollar business helping over 1000 people every month. Business leaders, managers and entrepreneurs now take the Zappos Insights training to discover how a workplace can help people grow, inspire amazing service, and ultimately drive revenue. Previous to joining Zappos, Robert developed digital marketing strategies for brands including Tony Robbins, Sony, Billboard, and best-selling business authors. Robert co-founded the Affinity Lab, a collaborative workspace for entrepreneurs that continues to graduate over 150 businesses in Washington, DC. He is also a Georgetown-trained leadership coach, delivers keynote speeches on company culture, and advises leaders how to create self-sustaining cultures in their own organizations.

5:00 P.M.  Conference Concludes

6:30 P.M Complimentary Awards Banquet and Dinner-Bermuda Room

FSTA Awards

Accuracy Awards

Fantasy Sports Writers Association

Sponsored By:

January 23

9:00 A.M. Complimentry Continental Breakfast- St Kitts

Sponsored By:

Technology Sponsorship


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