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2014 FSTA Research: Ipsos Fantasy Sports Market Study

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2014 FSTA Research: Ipsos Fantasy Sports Market Study 

Phase One Objective: Determine incidence of fantasy sports participation.

Phase Two Objective: this the main part of this presentation. In phase two, we focused on “Never
Players” (those who have never played fantasy sports). In looking at Never Players, we
are attempting to understand why they don’t play, how many are willing to play, and
to compare and contrast demographics against fantasy players. In looking at these
differences, it is our hope we can help FSTA members understand their best avenues
for finding new players.  


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